Professional Beauty is the biggest beauty and spa trade show that brings together the key brands in the industry. The exhibitions are organised by the British company Trade Exhibitions and take place in the United Kingdom, Ireland, India, the United Arab Emirates and South Africa. Both the exhibition itself and the conferences, seminars and product presentations held during the event attract a large number of professionals and specialists. In 2017 the Professional Beauty exhibition in London saw the participation of 3000 producers, distributors and wholesalers from more than 80 countries around the world who presented 800 new brands, and the number of visitors totalled almost 34,000.